Related skills
content marketing salesforce email marketing b2b channel marketing📋 Description
- Support partner recruitment and lead-generation through events, emails, webinars, and content.
- Create and refine channel content to support channel communications strategy.
- Oversee MDF planning, allocation, and optimization to drive partner performance.
- Collaborate with channel managers and regional sales on GTM plans and partner-led activities.
- Manage end-to-end marketing programs for partner recruitment and activation with cross-functional teams.
- Define scope, timelines, and resources for partner marketing deliverables.
🎯 Requirements
- 5+ years of partner marketing/demand generation experience.
- Experience in early-stage programs with evolving processes.
- Channel Marketing and/or Channel Communications experience.
- Familiarity with B2B omni-channel/demand-gen tactics (website, email, content, PR, events).
- Experience working with Salesforce.
- Data-driven with ability to analyze and report on program results.
- Experience in high-growth, B2B start-up environments.
🎁 Benefits
- Competitive benefits and robust training.
- Inclusive culture and Great Place to Work recognition.
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