Related skills
partnerships marketing analytics lead generation b2b marketing b2bπ Description
- Own development and implementation of acquisition and co-branded marketing campaigns in Japan
- Lead B2B and B2B2C marketing across the partner journey (acquisition to retention)
- Manage B2B activations with the Business Development team to engage large retailers
- Build relationships with marketing teams of key account partners for co-branded activities
- Deliver Trade Marketing campaigns that drive app downloads, opens and meals saved
- Collaborate with Global Partner Marketing to amplify activity via partner channels
π― Requirements
- Proven experience with Joint Marketing and B2B2C activations across physical and digital touchpoints
- B2B Marketing and Lead Generation with budget management
- Account-Based Marketing experience with senior Sales stakeholders
- Experience navigating a global matrix organisation and coordinating multiple teams
- Strong analytical skills to assess lead generation campaigns
- Excellent project, time management and prioritisation
π Benefits
- Opportunity to work in a social impact company (B Corp) with real impact
- International community across 19 countries and 1350+ colleagues
- Personal and professional development in a fast-paced scale-up
- Inclusive culture where you can bring your authentic self to work
- Strong values-driven team culture with supportive colleagues
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