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braze paid social paid search lifecycle marketing direct mail📋 Description
- Own planning, execution, and performance for major co-branded partners.
- Build and maintain 12-month roadmaps with quarterly planning.
- Design and execute acquisition campaigns across paid and owned channels.
- Partner with Lifecycle Managers and analytics to optimize full-funnel performance.
- Develop experiments to improve CAC, LTV, and KPIs.
- Create audience segmentation and messaging for partner channels.
🎯 Requirements
- 7-10+ years of growth/partner marketing in FinTech with proven launches.
- Deep technical knowledge of marketing workflows and Braze.
- Experience with Impact, AWIN and paid social/search.
- Strong analytical skills for CAC, LTV, and retention metrics.
- Proven ability to build plans, experiments, and funnel optimization.
- Strong relationship-building for partner-facing conversations.
- Clear communicator translating partner goals into marketing tactics.
🎁 Benefits
- Competitive compensation and equity packages
- Choice of high-quality work computer
- Flexible paid time off
- Fully covered healthcare including dependent coverage
- Access to One Medical and option for FSA
- 20 weeks parental leave for primary caregiver
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