Related skills
partner marketing marketing strategy stakeholder management b2b marketing campaign planning📋 Description
- Lead APAC partner marketing strategy for priority strategic technology, platform, and ecosystem partners.
- Build joint marketing plans across narratives, campaigns, events, education, and regional activations.
- Partner with APAC and global Partnerships teams while owning marketing prioritization and program design.
- Coordinate with B2B, Developer, Startup, Content, Events teams to reach audiences.
- Develop scalable partner marketing playbooks, planning rhythms, briefs, and measurement frameworks.
- Represent APAC market needs and partner opportunities in global planning.
🎯 Requirements
- 10+ years in partner/alliance/ecosystem marketing or related tech B2B marketing.
- Proven track record building co-marketing programs with major tech and cloud partners.
- Strong understanding of partnerships translating to audience narratives, programs, and channels.
- Experience influencing across companies, functions, and senior stakeholders.
- Ability to operate strategically and execute pragmatically in fast moving, ambiguous environments.
- Cross-functional experience with Partnerships, Product Marketing, Sales/GTM, Content, Events, and Comms.
- Excellent communication, prioritization, and stakeholder management skills.
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