Senior Manager, GTM Technology

The Senior Manager, GTM Technology is responsible for defining, executing, and optimizing PandaDoc’s GTM technology strategy to power PLG and sales-assisted motions. This leader ensures that AI-driven automation, scalable system architecture, and actionable data intelligence fuel predictable growth and operational efficiency across the full customer lifecycle.

Leading a team of RevTech experts, this role bridges technology and business strategy across the entire pre-lead-to-cash lifecycle, aligning investments with GTM priorities, breaking down silos, and enabling revenue teams to drive sustainable, scalable growth.

• Strategy & Roadmap: Own the GTM systems roadmap (CRM, Marketing Automation, Customer Success, CPQ, CLM, Billing) aligned with growth goals. Translate business needs into scalable, technology-enabled workflows.
• Tech Stack Leadership: Manage Salesforce, HubSpot/Marketo, Gainsight, Salesloft/Outreach, LeanData/ChiliPiper, Gong, and other platforms. Ensure seamless integrations and data flow for a unified revenue view.
• System Optimization: Design and implement scalable, secure systems. Drive automation-first initiatives in lead routing, pipeline governance, forecasting, and customer engagement.
• Data & Intelligence: Establish governance standards. Partner with Revenue Strategy on AI forecasting, churn prediction, and pipeline analytics. Deliver trusted insights for GTM execution.
• Team & Collaboration: Lead a high-performing RevTech team. Act as the primary liaison between GTM teams and technical stakeholders. Foster a culture of accountability and innovation.
• Vendor & Budget: Own vendor management, contracts, and ROI analysis. Oversee tech budgets and track emerging AI and revenue intelligence trends.

• 5+ years in Revenue Technology, RevOps, or Business Systems leadership within SaaS/subscription businesses.
• Proven experience scaling GTM tech stacks.
• Strong expertise in data architecture, integrations, and multi-system interoperability.
• Experience supporting PLG and sales-assisted motions across omnichannel strategies.
• Hands-on expertise with AI-driven automation and workflow orchestration (e.g., Workato, Zapier, MuleSoft, Tray.io).

Technical

• Deep expertise in Salesforce and integration frameworks.
• Knowledge of AI-driven forecasting, lead scoring, and automation.

Leadership

• Strong ability to translate business needs into scalable solutions.
• Excellent communication skills with both technical and non-technical stakeholders.
• Experience leading, mentoring, and scaling technical teams.
• Strategic problem-solver with a bias for execution.

PandaDoc empowers more than 50,000 growing organizations to thrive by taking the work out of document workflow. PandaDoc provides an all-in-one document workflow automation platform that helps fast scaling teams accelerate the ability to create, manage, and sign digital documents including proposals, quotes, contracts, and more. For more information, please visit