Build, launch, and manage paid social campaigns across Meta, LinkedIn, TikTok, Quora, Reddit.
Develop audience targeting using first-party data, lookalikes, and retargeting.
Monitor performance and adjust bidding, budgets, targeting, and creative to improve ROAS.
Collaborate with marketing, creative, analytics, and engineering to ensure accurate tracking.
Analyze campaign performance with Google Analytics, Looker Studio, and Tableau.
Prepare performance summaries and dashboards to communicate results to stakeholders.

🎯 Requirements

3-5 years in hands-on paid social campaigns (Meta Ads and LinkedIn Ads).
Experience managing monthly budgets of $50K-$100K+ and optimizing ROAS.
Strong knowledge of paid social structure and optimization levers.
Comfortable analyzing performance data and translating into optimizations.
Experience with analytics/reporting tools: Google Analytics, Looker Studio, Tableau.
Familiarity with TikTok, Quora, or Reddit is a plus.

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