Paid Social Specialist

📋 Description

• Build, launch, and manage paid social campaigns across Meta, LinkedIn, TikTok.
• Develop audience targeting with core audiences, lookalikes, and retargeting.
• Monitor performance, adjust bidding, budgets, and creative for ROAS.
• Collaborate with marketing, creative, analytics, and engineering for tracking.
• Manage creative requests and coordinate with design for assets.
• Analyze performance using analytics tools and create dashboards.

🎯 Requirements

• 3-5 years of hands-on paid social (Meta Ads and LinkedIn Ads).
• Budgets of $50K–$100K+ per month with ROAS optimization.
• Deep knowledge of campaigns, bidding, targeting, and creative testing.
• Experience with analytics/reporting tools: GA, Looker Studio, Tableau.
• Familiarity with TikTok, Quora, Reddit ads is a plus.
• Ability to manage multiple campaigns in a fast-paced environment.