Paid Social Specialist

📋 Description

• Build, launch, and manage paid social campaigns across platforms (Meta, LinkedIn, TikTok).
• Develop audience targeting strategies using first-party data and signals.
• Monitor performance; adjust bidding, budgets, targeting, and creative for ROAS.
• Collaborate with marketing, creative, analytics, and engineering for tracking.
• Manage creative requests; coordinate with design for asset creation.
• Analyze performance using analytics tools such as Google Analytics, Looker Studio, and Tableau.

🎯 Requirements

• 3-5 years hands-on paid social campaigns (Meta Ads and LinkedIn Ads).
• Manage monthly budgets of 50K–100K+; optimize ROAS.
• Strong knowledge of campaigns, ad sets, targeting, and bidding.
• Analyze data and translate insights into actionable optimizations.
• Proficient with Google Analytics, Looker Studio, Tableau.
• Familiarity with TikTok, Quora, Reddit is a plus.
• Able to manage multiple campaigns in a fast paced environment.

🎁 Benefits

• Career growth through mentorship programs and leadership academies.
• Flex Fridays to customize your 40-hour week.
• Remote-first culture; work from home.
• 14 days PTO plus holidays and 5 extra days after 1 year.
• Full enrollment in Philippine statutory benefits: SSS, PhilHealth, and HDMF.
• Wellness perks like Headspace access.