Paid Social Specialist

📋 Description

• Own paid social programme end-to-end across LinkedIn, Reddit, X, and Influ2.
• Lead audience strategy to reach the right companies and personas.
• Drive ABM campaigns with the ABM team across funnel.
• Collaborate with Revenue Marketing to activate campaigns.
• Align paid and organic social with the Organic team.
• Lead creative experimentation and testing to improve performance.

🎯 Requirements

• 6+ years of hands-on B2B paid social across LinkedIn Ads and other platforms.
• Deep in Person Based Advertising and ABM with experience in Influ2.
• Creative thinker with analytical edge and AI tool usage to generate and test creative.
• Comfortable managing significant budgets with data-driven allocation.
• Cross-functional collaborator with Revenue Marketing, ABM, Content, Brand, Sales, and Organic.
• Analytically sharp and commercially minded who translates data into insights for stakeholders.

🎁 Benefits

• Work remotely or from Paddle hubs, digital-first culture.
• Generous holidays and 4 months paid family leave.
• Learning fund and ongoing training opportunities.
• Diverse, global team with a transparent, respectful culture.
• Accommodations available on request.