Related skills
roas cac📋 Description
- Lead paid social campaigns across Meta, TikTok, YouTube, and Snapchat.
- Develop and manage creative testing to identify top concepts and messaging.
- Analyze CAC, ROAS, and LTV; drive actionable performance insights.
- Collaborate with creative, analytics, and product teams for alignment.
- Manage budgets, pacing, and forecasting to maximize ROI.
- Stay current on platform updates, algorithms, and best practices.
🎯 Requirements
- 5+ years of experience managing paid social campaigns with a performance marketing focus.
- Proven success managing large budgets and CAC/ROAS results.
- Hands-on expertise across Meta, TikTok, YouTube, Snapchat, and emerging platforms.
- Deep understanding of creative testing, audience segmentation, and full-funnel optimization.
- Analytical mindset with comfort in data interpretation and decision-making.
- Strong communication and collaboration skills; cross-functional in fast-paced environments.
🎁 Benefits
- Hybrid work: in-office Mon–Thu; flexible Fridays remote.
- Comprehensive benefits: medical, dental, vision, life, disability, PTO.
- Retirement options and commuter benefits.
- Accommodations available on request.
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