Related skills
data analysis digital marketing excel campaign planning paid social📋 Description
- Contribute to paid social campaigns on Pinterest, TikTok, and Reddit
- Develop briefs, ad trafficking, and reporting from concept to execution
- Monitor daily budgets and pacing to inform optimization
- Analyze campaign performance across platforms and measurement methods
- Identify audience, keyword, and creative insights to inform strategy
- Present final project insights and recommendations
🎯 Requirements
- Education in Marketing/Advertising/Business/Communications/Digital Media/Analytics
- 0-1 years experience (internship, coursework, or volunteering)
- Strong analytical and problem-solving skills
- Comfortable with data, metrics, and reporting
- Proficiency in Microsoft Excel and Office Suite
- Openness to learning new tools including AI
🎁 Benefits
- Exposure to paid social strategy in a consumer brand
- Hands-on with campaign planning, trafficking, reporting, budgeting
- Understanding how search behavior evolves on social platforms
- Analyzing performance across multiple measurement frameworks
- Cross-channel coordination of creative, audience, and keyword strategy
- Capstone project tied to a real business need
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