Related skills
analytics ctv paid social pinterest meta๐ Description
- Plan and implement paid social strategies to drive new user acquisition and leads.
- Manage 5-10 Paid Media accounts with $80k-$3M monthly spend.
- Analyze campaigns with AI/reporting tools to boost revenue and attribution.
- Focus on Meta direct response ads and short-form video creative.
- Conduct brand/website audits to identify value propositions and market opportunities.
- Monitor KPIs (CPA, CAC, iROAS, CTR, Hold Rate) and optimize in real time.
๐ฏ Requirements
- 7+ years paid media experience in Paid Social, Meta specifically.
- 5+ years managing paid social for consumer brands with $400k+ monthly spend.
- Mastery of the ecommerce funnel from ad to landing page to conversion.
- Expertise developing, testing, and optimizing short-form video creative.
- Creative consultation for successful Paid Social ads that convert.
- Data-driven decision making and forecasting budgets/spend.
๐ Benefits
- Unlimited PTO + US holidays.
- Remote-first culture; many roles remote; hybrid with NY/Lisbon.
- Health, dental, and vision coverage.
- 401(k) with company match and profit-sharing.
- Parental Leave.
- Growth through autonomy and accountability.
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