Related skills
marketing analytics tiktok ads meta ads x appsflyer📋 Description
- Develop and execute paid social strategies and media plans aligned with goals
- Campaign setup, launch, and daily optimization across platforms
- Run A/B tests on creatives, audiences, and formats
- Analyze campaign performance and translate data into insights
- Collaborate with creative, data, brand, and product teams
- Stay updated on platform changes and new ad formats
🎯 Requirements
- Strong experience managing both app and web acquisition campaigns
- Deep hands-on expertise across major paid social platforms (Meta Ads, TikTok Ads, X)
- Ideal to have AppsFlyer experience, including deep links and deferred deep links
- Strong analytical skills and experience with marketing analytics tools
- Strong APAC paid social experience, including local platforms
- Experience with additional platforms such as Reddit and regional APAC social networks
🎁 Benefits
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
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