Paid Social Content Strategy Manager

📋 Description

• Own end-to-end paid content strategy across performance channels.
• Partner with media buyers to translate data into actionable briefs.
• Develop creative testing frameworks and messaging roadmaps.
• Collaborate with internal/external creatives to produce high-performing content.
• Analyze ad-level metrics to identify trends and opportunities.
• Lead content planning for product launches, seasonal campaigns, and evergreen funnels.

🎯 Requirements

• 6+ years in performance-driven content strategy with a focus on paid social.
• Proven experience with a DTC brand; apparel or CPG preferred.
• Deep understanding of paid media landscape (Meta, TikTok, YouTube) and how content impacts performance.
• Strong analytical mindset; ability to translate data into creative direction.
• Experience leading creative testing cycles and building insights-driven content plans (Motion/Triple Whale experience preferred).
• Excellent communication and cross-functional collaboration with marketing and creative teams.

🎁 Benefits

• Competitive stock options
• 401k with employer match
• Employee medical, dental, and vision insurance 100% covered by Bobbie
• US-based remote work model
• Flexible Time Off Policy (including Summer Fridays; half days on holidays)
• 16 paid holidays and year-end holiday shutdown