Paid Social Channel Marketing Manager

📋 Description

• Own end-to-end strategy and execution for paid social campaigns (Meta, TikTok, others).
• Develop full-funnel media plans for healthcare campaigns.
• Manage and optimize campaigns to drive ROAS and scale media spend.
• Collaborate with creative team to develop ad assets and landing pages.
• Define budgets across channels; adjust spend to scale and hit targets.
• Lead audience segmentation to build high-performing cohorts.

🎯 Requirements

• 4+ years managing Meta and TikTok campaigns at a DTC brand.
• Proven full-funnel campaigns with $500K+/month across platforms.
• Strong grasp of ROAS, CPM, CPV, CTR, LTV, viewability, and attribution.
• Analytical skills to derive insights and optimize performance.
• Experience collaborating with creative and analytics teams.
• Ability to manage multiple campaigns in a fast-paced, performance-driven environment.

🎁 Benefits

• The opportunity to work on products that impact the health of millions of people.
• Generous paid-time off
• Stock incentive plans
• Medical/Dental/Vision, Disability + Life Insurance
• Parental Leave
• 401k Matching