Paid Social Channel Manager

📋 Description

• Develop and manage paid social strategies (Meta, LinkedIn, X) for high-value B2B accounts.
• Own audience architecture and ICPs using Clay, exclusions, and intent data.
• Manage end-to-end campaigns across awareness, retargeting, and demand gen across geos.
• Pace campaigns, audit performance, and test ad copy and creative formats for scale.
• Collaborate with creative teams on testing and refresh cadences every 3-4 weeks.
• Ensure robust tracking with CAPI/Pixel and UTM architecture for ROI attribution.

🎯 Requirements

• 6+ years in B2B performance marketing with multi-million budgets.
• Advanced knowledge of Meta and LinkedIn; HubSpot, Salesforce, ZoomInfo, Clay.
• Expertise in audience segmentation, scaling spend, and B2B full-funnel campaigns.
• UTM architecture, conversion tracking, and data-driven optimization.
• Experience in B2B tech targeting Finance/HR/Operations leaders.

🎁 Benefits

• Work from anywhere.
• Flexible paid time off.
• Flexible hours; async work.
• 16 weeks paid parental leave.
• Mental health support services.
• Stock options.