Paid Social Channel Manager

📋 Description

• Develop and manage paid social strategies on Meta, LinkedIn, and X/Twitter for B2B.
• Own ICP audiences with Clay, exclusions, and intent data for personalized ads.
• Manage end-to-end campaigns across AMER/EMEA/APAC for awareness, retargeting, demand gen.
• Daily pacing, audits, and testing of ads to optimize CPM and performance.
• Collaborate with creative teams on testing roadmap and refresh cadence (every 3–4 weeks).
• Ensure robust conversion tracking (CAPI/X Pixel) and UTM architecture for ROI attribution.

🎯 Requirements

• 6+ years in B2B performance marketing managing multi-million paid social budgets.
• Advanced knowledge of Meta Ads Manager and LinkedIn Campaign Manager; experience with HubSpot, Salesforce, ZoomInfo, Clay.
• Proven expertise in audience segmentation, scaling spend, and full-funnel B2B campaigns.
• UTM architecture and conversion tracking installation; data-driven optimization.
• Experience in B2B tech targeting Finance, HR, and Operations leaders in mid-market/enterprise.

🎁 Benefits

• Work from anywhere
• Flexible paid time off
• Flexible working hours (async)
• 16 weeks paid parental leave
• Mental health support services
• Stock options