Build and optimize paid search programs using data.
Partner with web dev, marketing ops, localization, and product marketing.
Own end-to-end campaign setup, measurement, and optimization.
Create keyword portfolios for discovery, consideration, and conversion.
Craft ad copy to communicate product value, engaging users and increasing CTR/CVR.
Lead analysis to increase ROI and reduce spend in underperforming campaigns.

🎯 Requirements

Paid search expertise: Google Ads, Microsoft Ads.
Advanced Excel/Google Sheets: pivot tables, sumifs, VLOOKUP, Index Match.
Project management: plan short-term campaigns and long-term strategy.
High agency/self-starter: proactively drive business outcomes.
AI fluency: leverage AI tooling to optimize search campaigns.
2-4 years relevant experience; 6-8 years total.

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