Related skills
google sheets google ads pivot tables microsoft ads vlookup📋 Description
- Build and optimize our paid search program using data.
- Collaborate with web dev, marketing ops, localization, and product marketing.
- Balance strategic guidance with hands-on execution in search platforms.
- Own end-to-end campaign setup, measurement, and optimization.
- Create keyword portfolios for discovery, consideration, and conversion.
- Craft ad copy to increase CTR and CVR.
🎯 Requirements
- Paid search expertise: Google Ads and Microsoft Ads.
- Ability to create and optimize campaigns from launch to maturity.
- Advanced Excel/Google Sheets: pivot tables, sumifs, VLOOKUP, INDEX MATCH.
- Project management: plan short-term campaigns and long-term strategy.
- Self-starter with proactive drive to deliver business outcomes.
- 2-4 years relevant experience; 6+ years total.
- Scaled B2B experience; understand B2B vs B2C marketing.
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