Related skills
google sheets excel google ads microsoft ads sa360📋 Description
- Plan, launch, and scale SEM programs that drive sign-ups.
- Oversee daily ops: budget, bid strategy, campaigns, and experiments.
- Define and execute paid search strategy and experimentation roadmap.
- Maximize ROI with revenue/cost curves, incrementality testing, and MMM.
- Collaborate with agency and internal teams to localize and scale winning approaches.
- Present performance insights and actionable recommendations to stakeholders.
🎯 Requirements
- 6+ years of SEM experience scaling large paid search programs.
- Annual spend ownership across Google Ads and Microsoft Ads.
- Advanced measurement incl. incrementality testing (Geo-X) and MMM.
- SA360 or similar tools; strong analytics with Excel and Google Sheets.
- Data-driven mindset with funnels, experiment design, and optimization.
- Agency leadership with partner accountability and collaboration.
- Exceptional communication; influence and align stakeholders.
- Comfort with ambiguity, autonomous; high-impact decision making.
🎁 Benefits
- Mental health, wellness & fitness benefits
- Career coaching & support
- Inclusive family building benefits
- Long-term savings or retirement plans
- In-office culinary options for dietary preferences
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