Related skills
google analytics google ads paid social bing ads displayπ Description
- Manage, optimize, and execute paid campaigns across Google and Bing.
- Monitor daily account performance; adjust bids, targeting, and ad copy to maximize ROI.
- Conduct keyword research, competitive analysis, and audience segmentation.
- Develop and test ad copy, landing pages, and bidding strategies for continuous improvement.
- Analyze campaign performance data; generate actionable insights and recommendations.
- Report regularly on KPIs including CTR, CPC, CPA, ROAS, and conversions.
π― Requirements
- 3-5 years of hands-on global PPC campaigns experience.
- Strong knowledge of Google Ads, Bing Ads, and other paid media.
- Experience with display, remarketing, and paid social campaigns.
- Proven track record of driving measurable results through paid search.
- Highly analytical; translate data into strategy.
- Proficient with bid management tools, Google Analytics, and spreadsheets.
π Benefits
- Health & Wellness: 100% coverage for medical and dental for employees and dependents.
- Learning & Development: $500 USD/year for professional development + $250 USD/year for personal development.
- Flexible Time Off: Flexible vacation policy for strong, fully charged batteries.
- Paid Parental Leave: Inclusive policy after six months of employment.
- Work Remotely: Flexible hours and home-office stipend up to $1,000 USD.
- Life at Drata: Explore Life at Drata page for culture and growth opportunities.
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