Paid Media Lead (Growth & Analytics)

Added
1 hour ago
Type
Full time
Salary
Salary not provided

Related skills

bigquery gtm sql amplitude cro

πŸ“‹ Description

  • Build/optimise tracking & analytics stack (GTM, GA4, consent mode, BigQuery).
  • Diagnose growth bottlenecks and derive data-driven insights.
  • Own attribution, cohort modelling, CAC/LTV forecasting, revenue insights.
  • Lead paid media across Google, Meta, YouTube, Reddit.
  • End-to-end campaigns with analytics-driven optimisation.
  • Run experiments to improve funnels, UX, and pricing.

🎯 Requirements

  • 3+ years managing paid acquisition in B2C/high-volume digital.
  • Deep analytics & martech: GA4, GTM, consent mode, attribution.
  • Looker Studio and SQL/BigQuery experience.
  • Proven CRO: landing pages, funnels, UX tests.
  • Hands-on tracking stack ownership & data-driven optimisation.
  • Comfort with multi-million rand budgets and dynamic reallocations.

🎁 Benefits

  • Hybrid work with remote options.
  • Learn new tech skills via Coding Bootcamps.
  • Work across Africa, Europe, and the US.
  • Life-changing work improving access to tech.
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