Paid Media Lead (Growth & Analytics)

Added
19 days ago
Type
Full time
Salary
Salary not provided

Related skills

bigquery gtm sql cro looker studio

πŸ“‹ Description

  • Build and optimise the tracking and analytics stack: GTM, GA4, consent mode, BigQuery.
  • Diagnose growth levers and identify what shifts performance.
  • Own attribution, cohort modelling, CAC/LTV forecasting, and revenue insights.
  • Lead paid media channels (Google, Meta, YouTube, Reddit) with high-intent focus.
  • Build campaigns end-to-end with analytics-driven optimisation.
  • Reallocate budgets dynamically based on real-time performance and learnings.

🎯 Requirements

  • 3+ years managing paid acquisition in a B2C or high-volume digital env, with CAC/LTV impact.
  • Deep analytics and martech exp: GA4, GTM, consent mode, attribution, Looker Studio, SQL/BigQuery.
  • Proven CRO track record: landing pages, funnels, UX tests, messaging.
  • Hands-on experience building/maintaining a tracking/measurement stack.
  • Strong experimentation: hypotheses, A/B tests, interpreting results.
  • Own multi-million rand budgets and reallocate spend based on data signals.

🎁 Benefits

  • Hybrid work with remote options.
  • Learn new tech skills by enrolling part-time in Coding Bootcamps.
  • Work across Africa, Europe, and the US with top tech leaders.
  • Life-changing work making tech education accessible to those who need it most.
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