Related skills
sql tableau google analytics excel linkedinπ Description
- Create paid social campaigns for brand partners and optimize spend for ROAS
- Manage campaigns at varying budgets and advise on allocations
- Plan, place, and optimize search campaigns (incl. Google Paid Search)
- Handle regular/ad hoc reporting for paid and organic content across teams
- Collaborate with teams to communicate insights and recommendations
- Drill into trends and become an expert on social media measurement
π― Requirements
- 3-5 years of social media, digital, agency, and insight/storytelling experience
- Deep familiarity with back-end publishing, platform, and analytics tools (Meta, LinkedIn, YouTube, TikTok, Twitter)
- Advanced data analysis skills; peel back data to drivers and turn into stories
- Experience with Excel and SQL for quantitative data analysis
- Experience with analytics visualization tools (Google Analytics, Tableau) and syndicated data tools (comScore)
- Excellent presentation skills; detail-oriented; able to manage multiple priorities
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