Paid Marketing Manager

Added
less than a minute ago
Type
Full time
Salary
Salary not provided

Related skills

analytics salesforce b2b marketing marketo paid social

๐Ÿ“‹ Description

  • Drive ideation, strategy, and execution of scaled paid campaigns for revenue.
  • Develop and manage testing agendas and media plans for the program.
  • Drive growth across key metrics (MQLs, SQOs, Signups, pipeline).
  • Report campaign performance to stakeholders with visibility into roadmap.
  • Partner with teams on audience management to reach the right users.
  • Lead analysis of paid campaigns; reallocate spend for value.

๐ŸŽฏ Requirements

  • 7+ years of work experience
  • 5+ years in paid digital marketing (social/display, direct response)
  • 2+ years in B2B marketing
  • Deep knowledge of digital marketing, targeting, ad formats, privacy laws, attribution, incrementality
  • Experience articulating requirements to analytics, campaigns, sales, ops, and leadership
  • Self-starter; can drive strategic and tactical work with minimal oversight
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