Related skills
analytics salesforce b2b marketing marketo paid social๐ Description
- Drive ideation, strategy, and execution of scaled paid campaigns for revenue.
- Develop and manage testing agendas and media plans for the program.
- Drive growth across key metrics (MQLs, SQOs, Signups, pipeline).
- Report campaign performance to stakeholders with visibility into roadmap.
- Partner with teams on audience management to reach the right users.
- Lead analysis of paid campaigns; reallocate spend for value.
๐ฏ Requirements
- 7+ years of work experience
- 5+ years in paid digital marketing (social/display, direct response)
- 2+ years in B2B marketing
- Deep knowledge of digital marketing, targeting, ad formats, privacy laws, attribution, incrementality
- Experience articulating requirements to analytics, campaigns, sales, ops, and leadership
- Self-starter; can drive strategic and tactical work with minimal oversight
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