Related skills
salesforce marketo abm attribution📋 Description
- Drive ideation, strategy, and execution of scaled paid campaigns.
- Build and optimize paid digital programs for multiple segments.
- Collaborate with campaigns, design, marketing ops, analytics, insights, and regional teams.
- Report on campaign performance to stakeholders and roadmap.
- Partner on audience management to reach the right users.
- Lead analysis of paid campaigns to shift spend for more value.
- Identify weaknesses in the paid program and plan improvements.
🎯 Requirements
- 7+ years of work experience
- 5+ years paid digital experience, esp. paid social/display
- 2+ years B2B marketing experience
- Deep knowledge of digital marketing landscape and growth concepts
- Experience articulating requirements to analytics, campaigns, sales strategy and ops
- Self-starter; can drive strategic and tactical workstreams with minimal oversight
- Advanced analytical skills; analyze trends and derive insights
- Experience driving experimentation roadmaps to optimize campaigns
- User-first sensibility
- Excellent written and verbal communication
- Demonstrated ability to collaborate cross-functionally beyond paid media
- 10+ years of work experience
- 7+ years paid digital experience
- 5+ years B2B marketing with ABM
- Experience with Marketo and/or Salesforce
- Experience driving demand for sales teams
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