Paid Acquisition Lead, Consumer

📋 Description

• Lead acquisition campaigns across paid social, search, influencer, and referral.
• Launch and scale Toast Local app campaigns for installs and engagement.
• Translate goals into campaign strategies with design, content, and brand teams.
• Own channel budgets, pacing, and performance across programs.
• Test, iterate, and scale seasonal, regional, and audience programs.
• Develop repeatable playbooks to improve efficiency and scalability.

🎯 Requirements

• Bachelor’s or Master’s degree + 5+ years in digital acquisition and growth.
• Experience building scalable campaigns in fast-growing consumer (B2C) companies.
• Hands-on mobile, paid social (Meta, TikTok), and paid search (Google Ads, Bing) with influencer/referral exposure.
• Analytical mindset to translate data into decisions.
• Experience owning budgets, pacing, forecasting across channels.
• Excellent cross-functional communication and collaboration.

🎁 Benefits

• Hybrid work model for in-person collaboration.
• Competitive compensation and benefits package.
• Learning opportunities and growth-focused rewards.
• Accessible hiring with accommodations on request.