Demand Programs Specialist

Location: Canada

Department: Marketing - Demand Generation

What we do?

Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better.

We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 5000 software sellers in 245 territories globally.

The role:

As the Demand Programs Specialist, you will manage and execute multi-channel programs that create and capture demand.

You'll orchestrate always-on campaigns and high-impact digital initiatives, ensuring programs are efficient and drive measurable revenue growth across multiple channels.

What you’ll do:

Program management: Plan, organise, and execute full-funnel demand generation programs that convert awareness into qualified demand.
Asset production & promotion: Collaborate with the wider team to produce and promote program assets - including webinars, gated content, content syndication, and lead generation calculators - that generate high-quality leads and convert them into pipeline.
Performance analysis: Analyse program specific marketing data, report weekly on activity performance, and develop new activities based on results to increase effectiveness.
Cross-functional collaboration: Work closely with BDR and Sales teams to ensure efficient lead handoffs. Collect feedback and use it to improve program success.
Delivering pipeline growth: Impact sales efficiency and company revenue growth by increasing MQL quality and volume, and improving conversion into SQLs and pipeline.

You'll work closely with:

Primary Marketing team:

Demand Generation: to build strategy that delivers business goals, reporting, and optimisation
Revenue Marketing: for strategic campaign integration
Web: for web performance and optimisation
PMM & Brand: for messaging, positioning, content, brand needs, and compliance

Cross-functional teams:

BDR/Sales Team: to deliver and scale high-quality MQLs and consistently improve pipeline conversion.

We'd love to hear from you:

Programs management: Proven experience executing integrated demand programs across channels including ads, email, web, social, and digital events.
SaaS experience: 5+ years of experience in digital marketing or demand generation within the SaaS industry.
Communication & execution: Strong verbal and written communication skills with a proven bias for action and results.
Analytical thinking: Ability to analyze campaign metrics and use data to plan and optimize program performance.
Technical expertise: Strong cross-channel marketing mastery and tech-savviness, always looking for new ways to deliver higher impact.
Execution & bias for action: A bias for action, results, and delivery—capable of operating with momentum over perfection.

Everyone is welcome at Paddle

At Paddle, we’re committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer, we don’t care if, or where, you studied, what you look like or where you’re from. We’re more interested in your craft, curiosity, passion for learning and what you’ll add to our culture. We encourage you to apply even if you don’t match every part of the job ad, especially if you’re part of an underrepresented group.

Please let us know if there’s anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We’re committed to building a diverse team where everyone feels safe to be their authentic self. Let’s grow together.

Why you’ll love working at Paddle

We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture.

We live and breathe our values, which are:

Paddle for others

Paddle together

Paddle simply

We offer a full suite of benefits, including attractive salaries, stock options, retirement plans, private healthcare and well-being initiatives.

We are a ‘digital-first’ company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and enhanced parental leave. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.

Demand Programme Specialist