Social Media & Content Specialist at Outschool

The Company:

Outschool’s mission is to inspire kids to love learning. In our fast-changing world, the traditional educational system struggles to meet the diverse and evolving needs of young learners. Outschool reimagines this system, offering flexible and engaging learning experiences as a supplement and alternative to traditional education. By connecting learners with a global community of teachers and peers through our online platform, we make learning personal, dynamic, and deeply human.

We've made significant strides since launching our marketplace of live online classes in 2017. Finding initial success with secular homeschoolers, we then expanded to enrichment learning to meet the needs of a wider audience, growing our business 16x since 2019. Post-pandemic, we have evolved our platform to power academic learning, incorporated AI, and have begun to grow our international community. We're proud to have served over 1M passionate learners with more than $100M in annual bookings.

Driving disruptive, positive change in education is rewarding and hard. Outschool team members are encouraged to challenge themselves, take risks, and grow in their careers. We look for talented people whose sense of urgency, innate curiosity, and determination to drive impact will help Outschool achieve outsized results in pursuit of our mission. We invite you to be part of an ambitious team dedicated to ensuring every learner can navigate the future with curiosity, resilience, and a love of learning.

About The Role:

Outschool is seeking a creative and strategic Social Content Creator to lead the charge on content creation and performance across TikTok and YouTube. In this part-time, contract role (~30 hours per week), you'll create engaging video content that connects with parents and educators, builds our brand voice, and grows our organic social media presence. You'll be the driving force behind our short-form video strategy, helping us show up in meaningful, authentic ways on the platforms where parents are spending time. This is a remote-friendly position.

Core Responsibilities:

Create, film, and edit engaging video content for TikTok and YouTube that resonates with parents of K–12 learners
Manage Outschool’s TikTok and YouTube channels, including scheduling and posting content
Monitor and respond to comments to foster community engagement and build trust
Stay up to date on platform trends and best practices to inform content strategy
Analyze performance of content and iterate based on what’s working
Work closely with Outschool’s brand and marketing teams to align content with broader messaging and goals

Desired Experience & Skills:

Proven experience creating short-form video content for TikTok, YouTube Shorts, Instagram Reels, or similar platforms
Strong understanding of social media strategy, including content planning, audience growth, and platform trends
On-camera confidence and video editing expertise, with an ability to produce engaging, polished short-form content
Strategic thinker with a deep understanding of what drives engagement and growth on platforms like TikTok and YouTube
Excellent storytelling, writing, and communication skills, with the ability to tailor messages to diverse audiences
Data-driven mindset, using platform analytics to inform creative direction and optimize content performance
Self-starter who thrives in fast-paced, remote environments, able to work independently and manage multiple projects

Nice to Have:

Experience speaking to or creating content for parents
Experience in K–12 or online learning spaces

Outschool recruits across the US and Canada, and sets employee salaries to reflect local compensation and cost of living. The anticipated hourly rate for this position is $40.00.

We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on March 21, 2024.

Please see the independent bias audit report covering our use of Covey here.

Outschool Cares:

At Outschool, we believe that taking care of one another enables us to do our best work. To us that means:

Shared Financial Success: Competitive salaries, stock options, and investment plans that make saving for retirement easier.
Health & Wellness: Comprehensive health, dental, vision, disability, and life insurance coverage options for employees and their families. Our medical benefits include fertility and family planning coverage. We also provide employees with online access to coaching and therapy sessions.
PTO & Family Benefits: PTO and family leave enable our team to take the time that we need to recharge, relax, and spend time with family and friends.
Fully Distributed: We create a remote culture through expensable meals, virtual events, expensable home office setup, and internet allowance.
Lifelong Learners: Annual budgets to self-direct our professional development as well as DEI learning. There’s also a budget for employees’ learners to take classes on Outschool!
Community Impact
: Outschool matches employee donations to established charities and has committed to support
Outschool.org
’s non-profit programs.

Outschool is an equal opportunity employer. We view diversity as a moral imperative and competitive advantage. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We plan and structure our interviews to directly assess skills and experience.

If you require a reasonable accommodation to participate in the job application or interview process, please contact recruiting@outschool.com.

Benefits packages are included for full-time employees only. Please note benefits and perks may vary for employees based outside of the US and Canada.

Full-time employees must be a citizen or legal residents of the U.S. or Canada and reside in U.S. or Canada, unless specifically indicated otherwise.

Once you submit your application, Outschool will process your personal data to evaluate your candidacy for employment. Unless specifically indicated otherwise, we hire employees only in the U.S. and Canada. Applicants else where should be aware that we may discard your application upon submission or we may ask if you would like us to retain it later should there be consideration (this is not typical at all). If you are selected for interviewing, your data will be shared with interviewers and personnel involved in that process. If not hired, your application will be retained for one year in case there is another suitable role. You may opt out of this at any time. Please see our Employee/Applicant Privacy Notice for more detailed information. If applicable, as you progress through the process, we will be clear about what information is being asked for and what happens with that information.

Outschool

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