Sr. Lifecycle Marketing Specialist

OpenGov is the leader in AI and ERP solutions for local and state governments in the U.S. More than 2,000 cities, counties, state agencies, school districts, and special districts rely on the OpenGov Public Service Platform to operate efficiently, adapt to change, and strengthen the public trust. Category-leading products include enterprise asset management, procurement and contract management, accounting and budgeting, billing and revenue management, permitting and licensing, and transparency and open data. These solutions come together in the OpenGov ERP, allowing public sector organizations to focus on priorities and deliver maximum ROI with every dollar and decision in sync. Learn about OpenGov’s mission to power more effective and accountable government and the vision of high-performance government for every community at OpenGov.com.

Role Summary:

The Sr. Lifecycle Marketing Specialist will play a pivotal role in driving OpenGov’s lifecycle marketing, email marketing and marketing automation strategy. Based in Pune, you will support our global demand generation team by designing, building, and executing high-impact email and lifecycle campaigns and programs that use AI-driven insights to influence pipeline creation, customer engagement, and long-term retention by ensuring the right message reaches the right audience at the right time.

This is a hands-on role for someone who thrives at the intersection of automation, personalization, and data-driven strategy. You will combine email, in-app messaging, digital advertising, and social channels to deliver seamless experiences that fuel pipeline growth, accelerate adoption, and drive customer expansion.

Key Responsibilities:

Lifecycle Strategy & Orchestration

• Partner with demand gen, sales, design, operations, events and customer success teams to design lifecycle programs that attract, nurture, convert, and grow accounts.

• Map and optimize touchpoints across acquisition, pipeline creation, conversion, onboarding, adoption, upsell, and cross-sell.

• Incorporate AI-powered personalization and predictive analytics into lifecycle journeys to improve engagement and conversion.

• Align nurture and engagement programs with sales plays, pipeline targets, and customer expansion goals.

Campaign Design & Execution

• Build, launch, and optimize multi-step journeys, automated nurture streams, and dynamic email campaigns.

• Create and maintain responsive email templates and personalized campaign experiences informed by customer data and AI-driven recommendations.

• Execute A/B testing for subject lines, templates, and workflows to drive continuous improvement and maximize performance.

Data & Segmentation

• Leverage behavioral, demographic, and firmographic data to create advanced segmentation and targeted campaigns.

• Refine lead scoring and handoff processes in partnership with marketing operations and sales.

• Track and analyze lifecycle performance metrics, providing actionable insights to improve conversion and retention.

Compliance & Best Practices

• Ensure compliance with global email marketing regulations (CAN-SPAM, GDPR, CCPA) and internal data governance standards.

• Stay current with email and marketing automation best practices, tools, and technologies.

Platform Management

• Manage and optimize workflows, integrations, and data configurations across platforms such as Marketo, Salesforce, and ABM/lifecycle tools.

• Explore emerging AI and machine-learning applications for campaign orchestration, personalization, and predictive analytics.

Ideal Qualifications:

• Bachelor’s degree in Marketing, Advertising, Digital Media, Business Analytics, or equivalent is required

• A minimum of 4 years of experience in B2B/B2G SaaS advertising experience is required, preferably at a high-growth company with an emphasis on account-based marketing at scale

• Proficiency with Salesforce and Marketo (or comparable tools) is required; experience with ABM platforms is a plus.

• Familiarity with AI-powered marketing tools

• Experience with Google Analytics, Google Ads, and social advertising platforms is preferred.

• Goal-driven with a keen interest in search and digital marketing is required

• Demonstrated ability to manage multiple campaigns with varying objectives simultaneously is required

• Strong analytical skills with the ability to interpret data and identify actionable insights are required.

• Effective interpersonal and communication skills, with the ability to collaborate across teams and with external partners, are required.

• Strong writing, grammar, spelling, proofreading, and researching skills are required.

Why OpenGov?

A Mission That Matters.

At OpenGov, public service is personal. We are passionate about our mission to power more effective and accountable government. Government that operates efficiently, adapts to change, and strengthens public trust.  Some people say this is boring.  We think it’s the core of our democracy.

Opportunity to Innovate

The next great wave of innovation is unfolding with AI, and it will impact everything—from the way we work to the way governments interact with their residents. Join a trusted team with the passion, technology, and expertise to drive innovation and bring AI to local government. We’ve touched 2,000 communities so far, and we’re just getting started.

A Team of Passionate, Driven People

This isn’t your typical 9-to-5 job; we operate in a fast-paced, results-driven environment where impact matters more than simply clocking in and out. Our global team of 800+ employees is united in our commitment to challenge the status quo. OpenGov is headquartered in San Francisco and has offices in Atlanta, Boston, Buenos Aires, Chicago, Dubuque, Plano, and Pune.

A Place to Make Your Mark

We pride ourselves on our performance-based culture, where every employee is encouraged to jump in head-first and take action to help us improve. If you have a great idea, we want to hear it. Excellent performance is recognized and rewarded, and we love to promote from within.

Benefits That Work for You

Enjoy an award-winning workplace with the benefits to match, including:

• Comprehensive healthcare options for individuals and families

• Flexible vacation policy and paid company holidays

• 401(k) with company match (USA only)

• Paid parental leave, wellness stipends, and HSA contributions

• Professional development and growth opportunities

• A collaborative office environment with weekly catered lunches