Email Marketing Specialist

OpenGov is the leader in AI and ERP solutions for local and state governments in the U.S. More than 2,000 cities, counties, state agencies, school districts, and special districts rely on the OpenGov Public Service Platform to operate efficiently, adapt to change, and strengthen the public trust. Category-leading products include enterprise asset management, procurement and contract management, accounting and budgeting, billing and revenue management, permitting and licensing, and transparency and open data. These solutions come together in the OpenGov ERP, allowing public sector organizations to focus on priorities and deliver maximum ROI with every dollar and decision in sync. Learn about OpenGov’s mission to power more effective and accountable government and the vision of high-performance government for every community at OpenGov.com.

Role Summary

The Email Marketing Specialist will play a pivotal role in driving OpenGov’s lifecycle marketing, email marketing and marketing automation strategy. Based in Pune, you will support our global demand generation team by designing, building, and executing high-impact email and nurture campaigns and programs that use AI-driven insights to influence pipeline creation, customer engagement, and long-term retention by ensuring the right message reaches the right audience at the right time.

This is a hands-on role for someone who thrives at the intersection of automation, personalization, and data-driven email marketing strategy. You’ll collaborate closely with the Demand Generation, Field Marketing, Product Marketing and Marketing Operations to deliver personalized, scalable, and compliant marketing experiences.

Key Responsibilities:

• Design, build, and deploy all email campaigns and automated workflows in Marketo.

• Create and maintain responsive, on-brand email templates in Knak.

• Manage campaign intake, timelines, and delivery using Jira.

• Execute A/B tests for subject lines, templates, and workflows to improve performance.

• Collaborate with Marketing Operations to ensure accurate tracking, UTM tagging, and Salesforce integration.

• Develop and manage segmentation strategies using behavioral, demographic, and firmographic data.

• Maintain data hygiene and ensure correct targeting and suppression logic.

• Track and analyze campaign performance metrics, providing actionable insights to improve engagement and conversion.

• Ensure compliance with CAN-SPAM, GDPR, and CCPA regulations and internal data governance policies.

• Conduct QA and testing for every send, including content accuracy, links, and rendering.

• Partner with Demand Generation, Field Marketing, and Product Marketing to translate campaign briefs into high-quality email executions.

Ideal Qualifications:

• 2–4 years of hands-on experience executing email marketing campaigns in Marketo (required).

• Experience building emails in Knak.

• Familiarity with Jira or other project management tools.

• Marketo certification preferred.

• Experience with Salesforce or comparable CRM systems.

• Basic HTML/CSS knowledge for email editing.

• Strong understanding of B2B SaaS marketing funnels, segmentation, and nurture programs.

• Exceptional attention to detail, organization, and cross-team communication skills.

Why OpenGov?

A Mission That Matters.

At OpenGov, public service is personal. We are passionate about our mission to power more effective and accountable government. Government that operates efficiently, adapts to change, and strengthens public trust.  Some people say this is boring.  We think it’s the core of our democracy.

Opportunity to Innovate

The next great wave of innovation is unfolding with AI, and it will impact everything—from the way we work to the way governments interact with their residents. Join a trusted team with the passion, technology, and expertise to drive innovation and bring AI to local government. We’ve touched 2,000 communities so far, and we’re just getting started.

A Team of Passionate, Driven People

This isn’t your typical 9-to-5 job; we operate in a fast-paced, results-driven environment where impact matters more than simply clocking in and out. Our global team of 800+ employees is united in our commitment to challenge the status quo. OpenGov is headquartered in San Francisco and has offices in Atlanta, Boston, Buenos Aires, Chicago, Dubuque, Plano, and Pune.

A Place to Make Your Mark

We pride ourselves on our performance-based culture, where every employee is encouraged to jump in head-first and take action to help us improve. If you have a great idea, we want to hear it. Excellent performance is recognized and rewarded, and we love to promote from within.