Social Media Director

Who We Are

At OKX, we believe that the future will be reshaped by Crypto, ultimately contributing to every individual's freedom.

OKX began as a crypto exchange giving millions of people access to crypto trading and over time becoming among the largest platforms in the world. In recent years, we have developed one of the most connected Web3 wallets used by millions to access decentralized crypto applications (dApps).

OKX is a trusted brand by hundreds of large institutions seeking access to crypto markets on a reliable platform that seamlessly connects with global banking and payments. In the last year, OKX has expanded into new markets including Australia, Brazil, Netherlands, Singapore and Turkey, with plans to launch in the US, Belgium and the UAE.

We are deeply committed to shaping a fairer, more transparent and accessible society through blockchain technology. This is why we publish proof of reserves monthly, and continue to ship new innovative security features.

About the Opportunity

As Social Media Lead for APAC, you will be at the forefront of crafting OKX social and cultural presence through impactful concepts and thumb-stopping content. You will lead the global social team towards big ideas, innovative executions with crypto influencers, and help grow our social communities. You will work with social media managers to define our storytelling on social especially across Europe, bring day-to-day posts to life and jam with influencers to figure out how to crack the next big cultural moment.

 

What You’ll Be Doing

• Ideate, oversee and execute social storytelling on X (Twitter), Facebook, Instagram, Snapchat and TikTok.

• As part of OKX’s growing Web3 ecosystem, you’ll also play a key role in shaping the voice and community around X Layer, our ZK-powered Layer 2 network built to connect OKX and Ethereum communities.

• Build social playbooks for builders, traders, and partners in the X Layer ecosystem, amplifying their stories globally.

• Craft real-time reactive content and campaigns that capture onchain moments, trends, and narratives as they unfold.

• Establish OKX and X Layer as a leading voice in the builder economy through narrative shaping, content drops, and meme-first storytelling.

• Grow and galvanize a community of crypto and OKX evangelists.

• Track the pulse of culture and onchain trends to stay ahead of the curve — then turn them into scroll-stopping content that moves fast and hits hard.

• Build narrative frameworks and craft copy that make our campaigns unmistakably OKX — loud, clear, and impossible to scroll past.

• Jam cross-functionally with product, brand, growth, and ecosystem teams to align on the “why,” sharpen the “what,” and ship the “wow.”

• Design clean, repeatable playbooks and workflows that keep the team in sync, spark creativity, and make execution feel effortless.

 

What We Look For In You

• 10+ years of experience in social media and/or brand marketing

• Previous experience in crypto or web3 and/or deep understanding of its culture and ecosystem

• Previous experience creating for social media channels X, Instagram, TikTok, Discord

• Social capital and experience with top creators and influencers in APAC

• You love and live memes - from classic memes to irl trends, you know whats going on in popular culture

• You get your dopamine from creative taglines and social first storytelling

• You have framework thinking and an owner mentality

• Strong project management skills

• Portfolio that demonstrates your strategic, conceptual, and design skills

• Proficient in social design tools: Figma, Canva

• Exceptional communication skills in English

• Problem-solver and flexible to adapt to the ever-evolving climate of social media

• Prioritization skills and ability to manage timely social projects and evergreen campaigns

Nice to Haves

• Strong photography skills
• Video editing skills

Perks & Benefits

• Competitive total compensation package

• L&D programs and Education subsidy for employees' growth and development

• Various team building programs and company events

• Wellness and meal allowances

• Comprehensive healthcare schemes for employees and dependants

• More that we love to tell you along the process!

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