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Strategize and execute on-page SEO optimizations, including metadata, site structure, keyword targeting, and internal linking.
Research, write, and optimize SEO articles and landing pages focused on crypto, trading, and product topics to drive organic visibility and user engagement.
Conduct keyword research and integrate targeted terms naturally into content while maintaining clarity, accuracy, and brand tone
Audit and analyze SEO performance, identify root causes of underperformance, and apply data-driven testing (A/B, analytics) to improve rankings and CTR.
Manage local SEO initiatives such as localization, hreflang, and geo-targeting to maximize visibility across CIS markets.
Lead SEO content planning — define content structure, briefs, and keyword priorities for articles, landing pages, and product descriptions
Regularly monitor organic traffic trends, run site audits, and identify new opportunities for content and technical improvements.
Manage app store listings (Google Play, App Store) for the CIS region, ensuring metadata, visuals, and descriptions are optimized for visibility and conversion.
Conduct keyword research for ASO, track rankings, reviews, and sentiment, and identify areas for enhancement.
Test and optimize app creatives (icons, screenshots, descriptions) to improve app conversion rates.
Monitor app store algorithm updates and adjust ASO strategies accordingly.
Create and maintain dashboards for weekly and monthly reporting on keyword rankings, reviews, and sentiment across search engines (Google, Yandex) and app stores.
Collaborate closely with content, product, and paid marketing teams to deliver measurable growth in traffic, rankings, and user acquisition.
Identify and share actionable insights on user behavior, funnel performance, and regional opportunities.
3–5 years of hands-on experience in SEO and/or ASO, ideally in high-growth or competitive industries (crypto, fintech, e-commerce, gaming, etc.).
Solid understanding of on-page SEO, keyword research, app store algorithms, and conversion funnels.
Familiarity with SEO tools (Google Search Console, GA4, Ahrefs, SEMrush, Yandex Metrica) and ASO tools (AppTweak, SensorTower, App Radar, or similar).
Analytical mindset with the ability to interpret data and turn insights into actions.
Strong organizational and execution skills; comfortable managing multiple priorities in a fast-paced environment.
Excellent communication skills in English; Russian language proficiency required (Ukrainian/Kazakh/other CIS languages are a plus).
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Competitive total compensation package
L&D programs and Education subsidy for employees' growth and development
Various team building programs and company events
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