Senior Product Marketing Manager (Web3)

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.

 

OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.

 

Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.

 

OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

 

What You’ll Be Doing  

 

• Collaborate with the Web3 product team to plan, package, and promote the launch of new products and features.

• Monitor market trends and, in conjunction with product characteristics, proactively devise marketing strategies that capitalize on trending topics.

• Demonstrate an understanding of on-chain user journey and active channels, excelling in growth-oriented integrated marketing strategies.

• Exhibit strong data analysis skills to uncover growth opportunities through data mining.

• Pay close attention to user feedback and effectively translate insights into product enhancements and growth initiatives.

 

What We Look For In You 

• Bachelor’s degree or higher, with a minimum of 3 years of relevant experience in marketing strategy.

• Strong understanding of the Web3 industry, including user behaviour and engagement strategies.

• Results-oriented with a strong drive and the ability to perform under pressure.

• Quick learner, capable of rapidly adapting to and understanding current trends.

• Bilingual in English and Mandarin for international collaboration.

---

岗位职责：

• 对接Web3产品部门，对新产品/新功能上线进行策划包装推广

• 跟进市场热点，结合热点及产品特点，主动进行热点营销策划

• 熟悉链上用户路径及活跃渠道，擅长增长导向的整合营销策划

• 具有较强的数据分析能力，通过数据挖掘增长机会

• 关注用户反馈，能讲用户反馈转化为产品力、增长点

 

岗位要求：

• 本科以上学历，3年以上营销策划相关经验

• 了解和熟悉Web3行业玩法和用户关注点

• 结果导向，有较强的自驱力和抗压能力

• 学习能力强，能快速跟进和了解热点

• 英文能力强，能进行国际化协同

---

Perks & Benefits

• Competitive total compensation package

• L&D programs and Education subsidy for employees' growth and development

• Various team building programs and company events

• Wellness and meal allowances

• Comprehensive healthcare schemes for employees and dependants

• More that we love to tell you along the process!

#LI-KW1 #LI-ONSITE

Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to

OKX

's

Candidate Privacy Notice.