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Build technical foundations: implement ccTLD or /locale/ + hreflang
, manage migrations, log-file audits, crawl-budget tuning, and Core Web Vitals.
Raise topical authority: run keyword research, on-page optimisation, EEAT-driven content audits, and quality backlink programmes on finance/crypto domains.
Create “LLM-friendly” assets: add FAQ / How-To / JSON-LD blocks and vector indexes so pages surface in classic SERPs and LLM answers.
Automate at scale: integrate Surfer, Semrush ContentShake, Jasper (or similar) for AI-assisted briefs, internal‐link automation and duplication checks.
Launch new & classic KPIs: track rankings, organic clicks, AI-SERP visibility, zero-click engagement, LLM citation rate—run A/B and vector-based multivariate tests.
Enforce compliance: inject FCA / SEC risk statements on every YMYL page; coordinate with Legal so content and schema remain policy-safe.
7 + years leading large-site technical SEO; 3 + years with semantic or vector-search projects.
Proven success in site migrations, Core Web Vitals, log-analysis, schema markup, and high-authority link building.
Proficient in Python, SQL/BigQuery, Screaming Frog, and at least one vector DB (Pinecone, Milvus, Weaviate).
Deep understanding of Google algorithm updates, SGE/AI Overviews traffic shifts, and AI-content governance.
Excellent English; comfortable briefing designers, engineers, regulators, and journalists.
Genuine passion for crypto exchanges or Web3 products — an active day-to-day user.
Experience running a finance site with 10 M + monthly organic visits and measurable zero-click AI-SERP impressions.
Hands-on management of AI content pipelines (prompt libraries, brand-voice enforcement, hallucination checks).
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