Please mention that you found this job on empllo.com. Thanks & good luck!
Tired of Manually Applying to Jobs?
Let JobCopilot do it for you!
Set your preferences and let your AI copilot handle the job search while you sleep.
- Applies for jobs that actually match your skills
- Tailors your resume and cover letter automatically
- Works 24/7—so you don't have to
OKX will be prioritising applicants who have a current right to work in Hong Kong, and do not require OKX's sponsorship of a visa. Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
About the Opportunity:
OKX is looking for a visionary Product Director to own our global Referral & Incentive growth engine. You will architect and scale viral loops—referrals, bonuses, and other reward mechanics—that turn first‑time users into passionate advocates. Working at the intersection of product, business, and data, you’ll transform country‑level “zero‑to‑one” wins into repeatable, high‑impact playbooks for fast‑moving markets worldwide.
What You'll Be Doing
-
Define and drive market‑entry strategy: Craft and execute go‑to‑market roadmaps for each target region, ensuring alignment on positioning, goals, and product‑market fit.
-
Design and optimize referral mechanics: Launch and iterate viral programs—referrals, bonuses, incentives—that maximize acquisition, activation, and retention while delivering strong ROI.
-
Localize at scale: Build self‑serve campaign templates and configuration tools so local teams can adapt quickly across languages, currencies, and compliance requirements.
-
Lead data‑driven experimentation: Establish North‑Star metrics, run rapid A/B tests, analyze results, and translate insights into actionable roadmap updates.
-
Partner cross‑functionally: Work closely with Marketing, Business Development, Operations, Engineering, and Compliance to deliver high‑quality releases on schedule.
-
Document and share playbooks: Codify best practices, dashboards, and automation to raise growth velocity across the entire organization.
-
Develop talent and culture: Mentor teammates and champion a hypothesis‑driven, experimentation‑first mindset throughout the growth org.
Experience & Impact
-
5+ years leading growth‑virality initiatives (referrals, network effects, bonus mechanics), with end‑to‑end ownership of both product and business outcomes.
-
Proven 0‑to‑1 growth success in a single market—you played a pivotal role in taking a region from concept to traction, then scaled learnings globally.
-
Demonstrated ability to craft and execute go‑to‑market strategies for new geographies.
Product & Technical Acumen
-
Full product‑development‑lifecycle expertise; adept at writing crisp PRDs and collaborating with engineers and designers.
-
Fluency in experimentation design, cohort analysis, and growth‑stack tooling (analytics, A/B platforms, CRM).
Industry & Domain
-
Passion for crypto‑finance trends, ecosystems, and emerging technologies; you stay ahead of market news and regulation.
-
Experience with user‑facing fintech or consumer platforms is highly desirable.
Leadership & Soft Skills
-
Self‑starter who thrives in dynamic, fast‑paced environments and can drive alignment across global stakeholders.
-
Sharp logical thinker and problem solver with excellent communication and relationship‑building skills.
Education
-
Bachelor’s or Master’s degree in Engineering, Business, Statistics, Marketing, or a related field.
Perks & Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
More that we love to tell you along the process!
#LI-ONSITE
#LI-WWW
Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.
Meet JobCopilot: Your Personal AI Job Hunter
Automatically Apply to On site Product Jobs. Just set your preferences and Job Copilot will do the rest—finding, filtering, and applying while you focus on what matters.
Help us maintain the quality of jobs posted on Empllo!
Is this position not a remote job?
Let us know!