Product Director, VIP Products

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.

 

OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. 

 

Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.

About The Opportunity

OKX is seeking an experienced VIP Product Lead to focus on creating exclusive product experiences and service solutions for high-net-worth individuals, institutional clients, market makers, and other VIP customer segments. You will spearhead the overall strategy and product planning for the VIP product line, driving customer lifecycle management, personalized services, and continuous optimization of system functionalities to enhance customer retention and platform AUM (Assets Under Management).

 

What You'll Be Doing

• Oversee the overall planning and iteration of OKX VIP-related products, including but not limited to VIP benefits systems, personalized campaigns, exclusive offerings, and customized customer services.

• Collaborate closely with VIP sales, institutional account managers, and market-making teams to identify VIP customer needs and translate them into actionable product features.

• Lead the design and optimization of VIP customer lifecycle management solutions to improve retention and engagement rates.

• Coordinate cross-departmental collaboration, including R&D, design, operations, and risk control, to ensure timely and high-quality project delivery.

• Monitor global market trends and industry developments to formulate localized product strategies that cater to VIP clients in different regions.

• Leverage data analysis and customer feedback to continuously optimize user experience and drive platform trading volume and AUM growth.

• Establish competitor analysis mechanisms to evaluate VIP service differentiators in the industry and enhance OKX’s competitive edge.

What We Look For In You

• Bachelor’s degree or higher with 5+ years of product management or product strategy experience.

• Deep understanding of the Web3/Crypto industry, particularly exchange products such as institutional services, API trading, and VIP incentive programs.

• Prior experience in CEXs, brokerages, financial institutions, or high-net-worth client-related products is preferred.

• Strong cross-team communication and coordination skills, with systematic thinking and sharp user insights.

• Proficiency in data analysis tools and data-driven decision-making.

• Fluency in English and Chinese; Multi-market collaboration experience is a plus.

Perks & Benefits

• Competitive total compensation package

• L&D programs and Education subsidy for employees' growth and development

• Various team building programs and company events

• Wellness and meal allowances

• Comprehensive healthcare schemes for employees and dependants

• More that we love to tell you along the process!

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