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Related skills
lifecycle marketing retention growth hacking marketing automation customer segmentation
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
About the Opportunity:
We're looking for an experienced and commercially minded Growth Marketing Lead based in Australia to take ownership of the post-first-trade user journey on our crypto exchange platform. This role is focused on retaining and growing value from Australian users after they’ve taken their first action—whether it’s buying Bitcoin, trading altcoins, or exploring investment features.
As the Growth Marketing Lead, your core responsibility is to design and execute a strategic framework for how users progress and grow after their first trade. In a crypto exchange environment, the first transaction is just the starting point—the focus of this role is to convert that initial activity into consistent engagement, broader feature adoption, and long-term user value.
Your efforts will help deepen trust, education, and long-term loyalty among key user segments—retail investors, frequent traders, and inactive accounts alike.
We’re looking for someone who knows how to turn data into action, strategies into programs, and new traders into long-term users—especially within Australia’s fast-evolving crypto, fintech, and regulatory landscape. Key Responsibilities
Key Responsibilities Post-Trade Lifecycle Strategy -
Lead the end-to-end strategy for the Australian user journey after the first trade—from second transaction through to deeper product engagement and reactivation.
-
Identify and prioritise key Australian user segments (e.g., buy-and-hold investors, day traders, dormant accounts) and develop targeted lifecycle approaches.
-
Work closely with Product and Data teams to define key milestones such as time-to-second-trade, product depth, and feature utilisation.
Product & Local Experience Optimisation -
Collaborate with Product to localise and optimise in-app journeys, prompts, and education touchpoints that support user confidence and re-engagement.
-
Provide Australian market insights to influence product development, retention mechanics, and regulatory-sensitive design choices.
-
Drive awareness and adoption of key features (e.g., Earn, Staking, Dollar-Cost Averaging) relevant to the local user base.
Lifecycle Collaboration -
Work with CRM and Content teams to support lifecycle messaging strategies with data insights, user segmentation, and journey logic tailored to Australian customers.
-
Ensure lifecycle communications align with ASIC guidelines, risk disclosures, and local compliance requirements.
User Insights & Growth Experiments -
Analyse Australian user behaviour through platforms like Mixpanel, GA4, Amplitude, or Looker to identify drop-off points and engagement opportunities.
-
Lead A/B tests and experiments to increase retention, engagement, and feature depth, especially among high-potential user segments.
-
Define success metrics relevant to the local market such as churn rate, trading cadence, and user health scores.
Community & Events Strategy – AU Market -
Own and implement the community and event strategy for user retention in Australia.
-
Develop targeted programs such as educational webinars, user roundtables, in-person crypto meetups, and loyalty events to engage existing users.
-
Tailor community initiatives to specific user segments (e.g., retail holders, first-time traders, experienced crypto users).
-
Partner with local influencers, educators, and thought leaders to amplify messaging and drive authentic engagement.
-
Measure community/event impact on trading activity, satisfaction, and long-term platform usage.
What we're looking for
-
5–8+ years in growth, lifecycle, or product marketing with a strong record in fintech, crypto, or trading-related industries.
-
Experience driving retention and engagement through user segmentation, product education, and strategic programs.
-
Strong understanding of the Australian crypto user base, behaviour patterns, and regulatory environment.
-
Demonstrated ability to design and deliver user engagement strategies that align with compliance and localisation needs.
-
Highly collaborative with strong communication skills—able to partner with Product, Data, CRM, and Legal teams effectively.
-
Analytical and experiment-driven, with working knowledge of behavioural data platforms and retention KPIs.
OKX is an equal employment opportunity employer, and encourages all people from all diverse backgrounds to apply. #LI-SM1 #LI-HYBRID Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.
Post-Trade Lifecycle Strategy -
Lead the end-to-end strategy for the Australian user journey after the first trade—from second transaction through to deeper product engagement and reactivation.
-
Identify and prioritise key Australian user segments (e.g., buy-and-hold investors, day traders, dormant accounts) and develop targeted lifecycle approaches.
-
Work closely with Product and Data teams to define key milestones such as time-to-second-trade, product depth, and feature utilisation.
Lead the end-to-end strategy for the Australian user journey after the first trade—from second transaction through to deeper product engagement and reactivation.
Identify and prioritise key Australian user segments (e.g., buy-and-hold investors, day traders, dormant accounts) and develop targeted lifecycle approaches.
Work closely with Product and Data teams to define key milestones such as time-to-second-trade, product depth, and feature utilisation.
Product & Local Experience Optimisation -
Collaborate with Product to localise and optimise in-app journeys, prompts, and education touchpoints that support user confidence and re-engagement.
-
Provide Australian market insights to influence product development, retention mechanics, and regulatory-sensitive design choices.
-
Drive awareness and adoption of key features (e.g., Earn, Staking, Dollar-Cost Averaging) relevant to the local user base.
Collaborate with Product to localise and optimise in-app journeys, prompts, and education touchpoints that support user confidence and re-engagement.
Provide Australian market insights to influence product development, retention mechanics, and regulatory-sensitive design choices.
Drive awareness and adoption of key features (e.g., Earn, Staking, Dollar-Cost Averaging) relevant to the local user base.
Lifecycle Collaboration -
Work with CRM and Content teams to support lifecycle messaging strategies with data insights, user segmentation, and journey logic tailored to Australian customers.
-
Ensure lifecycle communications align with ASIC guidelines, risk disclosures, and local compliance requirements.
Work with CRM and Content teams to support lifecycle messaging strategies with data insights, user segmentation, and journey logic tailored to Australian customers.
Ensure lifecycle communications align with ASIC guidelines, risk disclosures, and local compliance requirements.
User Insights & Growth Experiments -
Analyse Australian user behaviour through platforms like Mixpanel, GA4, Amplitude, or Looker to identify drop-off points and engagement opportunities.
-
Lead A/B tests and experiments to increase retention, engagement, and feature depth, especially among high-potential user segments.
-
Define success metrics relevant to the local market such as churn rate, trading cadence, and user health scores.
Analyse Australian user behaviour through platforms like Mixpanel, GA4, Amplitude, or Looker to identify drop-off points and engagement opportunities.
Lead A/B tests and experiments to increase retention, engagement, and feature depth, especially among high-potential user segments.
Define success metrics relevant to the local market such as churn rate, trading cadence, and user health scores.
Community & Events Strategy – AU Market -
Own and implement the community and event strategy for user retention in Australia.
-
Develop targeted programs such as educational webinars, user roundtables, in-person crypto meetups, and loyalty events to engage existing users.
-
Tailor community initiatives to specific user segments (e.g., retail holders, first-time traders, experienced crypto users).
-
Partner with local influencers, educators, and thought leaders to amplify messaging and drive authentic engagement.
-
Measure community/event impact on trading activity, satisfaction, and long-term platform usage.
Own and implement the community and event strategy for user retention in Australia.
Develop targeted programs such as educational webinars, user roundtables, in-person crypto meetups, and loyalty events to engage existing users.
Tailor community initiatives to specific user segments (e.g., retail holders, first-time traders, experienced crypto users).
Partner with local influencers, educators, and thought leaders to amplify messaging and drive authentic engagement.
Measure community/event impact on trading activity, satisfaction, and long-term platform usage.
What we're looking for
-
5–8+ years in growth, lifecycle, or product marketing with a strong record in fintech, crypto, or trading-related industries.
-
Experience driving retention and engagement through user segmentation, product education, and strategic programs.
-
Strong understanding of the Australian crypto user base, behaviour patterns, and regulatory environment.
-
Demonstrated ability to design and deliver user engagement strategies that align with compliance and localisation needs.
-
Highly collaborative with strong communication skills—able to partner with Product, Data, CRM, and Legal teams effectively.
-
Analytical and experiment-driven, with working knowledge of behavioural data platforms and retention KPIs.
OKX is an equal employment opportunity employer, and encourages all people from all diverse backgrounds to apply.
#LI-SM1 #LI-HYBRID
Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.
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