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Who We Are:
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more. About the Opportunity:
We are looking for a commercially driven General Manager to lead OKX’s growth in the CIS market. This role is accountable for delivering ambitious revenue and market share targets by building a world-class affiliate BD pipeline, driving new user acquisition, and accelerating VIP trading growth. You will oversee all staff, budgets, and operations in the market while shaping GTM strategy and working cross-functionally to establish OKX as the leading exchange in the region.
Key Responsibilities:- Growth & Revenue Leadership
- Own CIS market revenue targets, delivering affiliate-driven acquisition and VIP trading volume growth.
- Build and scale a high-performing affiliate BD pipeline that consistently produces strong ROI and net new users.
- Drive go-to-market strategies, partnerships, and campaigns to win market share and outgrow competitors.
- Market Execution & Performance
- Translate strategy into an executable plan with measurable KPIs and deliverables.
- Continuously optimize affiliate campaigns, user conversion funnels, and VIP retention programs to maximize revenue impact.
- Market Entry & Compliance
- Lead regulatory licensing efforts and ensure full compliance for OKX’s product suite.
- Partner with legal, compliance, and risk to ensure governance and operational integrity.
- Competitive Positioning
- Monitor market trends and competitor moves to identify opportunities and threats.
- Develop market-specific product ideas and ensure timely launches in collaboration with global teams.
- Partnership & Ecosystem Development
- Build strong relationships with affiliates, VIPs, and ecosystem partners to deepen OKX’s market penetration.
- Spearhead campaigns to strengthen brand presence and loyalty.
- Leadership & Team Development
- Recruit, develop, and lead a high-impact commercial team focused on affiliate management, BD growth, and VIP servicing.
- Build a performance-driven culture that consistently exceeds targets.
Requirements:
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Core Experience (Must-Have):
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10+ years of leadership experience at a top-tier crypto exchange, fintech, or trading platform.
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Proven track record of building and scaling affiliate programs and VIP pipelines that delivered measurable results, e.g.:
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Grew affiliate-driven trading volume by 50%+ YoY
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Increased net new users or FTDs by 3–5x within a defined period
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Managed a network of 100+ affiliates/partners and negotiated high-impact commercial deals
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Commercial & Strategic Leadership:
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Demonstrated ability to deliver multi-million dollar monthly revenue growth through BD and affiliate acquisition strategies.
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Experience owning P&L, setting market KPIs, and exceeding aggressive growth targets.
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Regulatory & Market Expertise:
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Hands-on experience working with regulators and securing market licenses (e-money, spot trading, derivatives, or margin lending).
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Proven ability to operate in heavily regulated and competitive environments while driving growth.
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Analytical & Execution Skills:
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Expert at analyzing performance data, spotting trends, and using insights to adjust strategy in real time.
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Comfortable with metrics such as CAC, ROI, LTV, FTT/FTD conversion rates, and VIP contribution to volume.
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Leadership & Influence:
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Experience building and managing teams of 10+ with a strong track record of developing high performers.
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Capable of inspiring teams to exceed targets and championing bold, market-defining initiatives.
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Communication Skills:
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Fluent in both the local language and English, with strong influencing and negotiation skills for external stakeholders.
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Perks & Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- More that we love to tell you along the process!
#LI-BH1
#LI-ONSITE
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