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OKX

Channel Optimization Director (Paid Ads)

On site Marketing
Added
21 days ago
Location
Type
Full time
Salary
Not Specified

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Related skills

paid ads ppc digital marketing advertising campaign optimization

Who We Are

 

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

 

About this Opportunity

 

As a top-tier global cryptocurrency exchange, we are building a world-class, data- and strategy-driven performance marketing engine. To lead this charge, we are seeking a Channel Optimization Director who combines strategic vision with outstanding execution.

 

This is a new and pivotal role created for a top channel expert. Reporting directly to the Head of Performance Marketing, you will be the founder and leader of the Center of Excellence (CoE) for a core paid media channel. Your mission is threefold:

 

  1. Become the Subject-Matter Expert (SME): Master a core channel (e.g., Meta/Facebook, Google), becoming the ultimate authority on its strategies and mechanics.

  2. Drive Peak Growth: Maximize channel growth and efficiency (ROAS/CAC) through cutting-edge strategies and deep, continuous optimization.

  3. Build the Playbook: Systematize your successful strategies and insights into scalable, repeatable playbooks that will empower our entire growth organization and fuel our global expansion.

 

This role offers a clear path to building and leading a dedicated team of channel specialists in the future.

 

 

作为全球顶尖的加密货币交易平台，我们正致力于构建一个世界级的、由数据和策略驱动的效果营销增长引擎。为此，我们诚邀一位兼具战略远见与卓越执行力的【渠道优化总监】加入我们。

 

这是一个为顶尖渠道专家量身打造的全新关键职位。您将作为我们核心付费渠道的“卓越中心”（Center of Excellence）的奠基人与负责人。您的核心使命是：

 

  1. 成为渠道专家： 深入钻研一个或多个核心渠道（如Meta/Facebook, Google等），成为该领域的最终专家（SME）。

  2. 驱动极致增长： 通过前沿的策略和精细化优化，最大化渠道的增长效率（ROAS/CAC）。

  3. 构建方法论体系： 将您成功的策略与洞察，沉淀为可规模化、可复制的标准化方法论（Playbook），赋能整个增长团队，为我们的全球业务扩张注入强大动力。

 

未来，您将有机会搭建并领导一支专注于渠道优化的精英团队。

 

 

What You’ll Be Doing:

  1. Channel Strategy & Optimization: Take full ownership of the growth strategy, budget management, and execution for a core paid channel, being accountable for key business metrics like user acquisition and trading volume.

  2. Hands-on Optimization & Testing: Manage large-scale, high-budget campaigns, continuously running A/B tests across the entire funnel—from creatives and audiences to bidding and landing pages—to achieve peak performance.

  3. Methodology & Playbook Development: Lead the creation, documentation, and iteration of best-practice playbooks and SOPs for your designated channel, transforming individual expertise into a structured, organizational asset.

  4. Data Analysis & Insights: Establish a robust measurement framework, utilizing analytics tools for precise attribution and in-depth analysis. Deliver clear, actionable insights and strategic recommendations to leadership.

  5. Cross-functional Collaboration & Leadership: Work closely with regional marketing, brand, content, and product teams to ensure strategic alignment. Demonstrate strong potential to lead, mentor, and build a high-performing team of channel experts. 

  1. 渠道战略与优化： 全面负责核心付费渠道的增长策略、预算管理和投放执行，对用户增长、交易量等关键业务指标负责。

  2. 精细化运营与测试： 管理大规模、高预算的广告活动，对从广告素材、受众定位、出价策略到落地页的全链路环节进行持续的A/B测试与迭代，追求极致的投放效果。

  3. 方法论沉淀与赋能： **主导建立、沉淀并迭代**所负责渠道的最佳实践方法论（Playbook）和SOP，将个人专长转化为团队的结构化知识资产，提升整个团队的运营效率和专业水平。

  4. 数据分析与洞察： 建立清晰的渠道衡量指标体系，利用各类分析工具进行精准归因与深度分析，并向管理层提供清晰、可执行的洞察报告和战略建议。

  5. 跨部门协作与领导力： 与区域市场、品牌、内容和产品团队紧密协作，确保营销目标一致性。同时具备领导和发展渠道优化团队的潜力，吸引和培养顶尖人才。

 

What We Look For In You:   

  1. 8+ years of experience in performance marketing, with at least 5 years of deep, hands-on experience managing and optimizing major paid channels with a proven track record of managing seven-figure monthly budgets.

  2. A recognized subject-matter expert in a specific channel, with a mastery of its algorithms, strategies, and latest trends.

  3. Proven experience building channel optimization frameworks, SOPs, and playbooks from the ground up.

  4. Exceptional analytical, strategic thinking, and cross-functional communication skills.

  5. A strong understanding of the Cryptocurrency (Crypto) or FinTech industry is **highly preferred**.

  6. Proven success with large-scale Facebook/Meta advertising is a significant plus.

  7. Full professional proficiency in English is required for all business communications and reporting.

  8. Basic conversational Mandarin is a necessity.

 

  1. 8年以上效果营销相关工作经验，其中至少5年专注于一个或多个主流付费渠道的深度管理和优化，有管理百万美元级月度预算的实践经历。

  2. 是某一渠道领域的公认专家，对该渠道的算法、策略和最新玩法了如指掌。

  3. 拥有从0到1建立渠道优化体系、沉淀SOP和投放方法论的成功经验。

  4. 卓越的数据分析能力、战略思考能力和跨团队沟通能力。

  5. 对加密货币（Crypto）、金融科技（FinTech）行业有深刻理解者优先。

  6. 具备成功的大规模Facebook/Meta广告投放经验者为重要加分项 (a significant plus)。

  7. 英语流利，可作为主要工作语言进行深入的业务沟通和汇报。

  8. 必须具备基础的中文日常沟通能力

 

Benefits & Perks:

 

  • Competitive total compensation package

  • L&D programs and Education subsidy for employees' growth and development

  • Various team building programs and company events

  • Wellness and meal allowances

  • Comprehensive healthcare schemes for employees and dependants

  • More that we love to tell you along the process!

 

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