Brand Management Director

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

 

About the Opportunity

The Brand Management Director, Americas will lead and scale the OKX brand across the region, strengthening our position as a top cryptocurrency and Web3 exchange. This role oversees the development of compelling, consistent, and differentiated brand and product narratives, from strategy to execution. The ideal candidate is a visionary brand builder and storyteller with a proven track record of driving measurable impact through creativity, cultural relevance, strategic execution, and cross-functional leadership.

 

 

What You’ll Be Doing

• Serve as the leading voice of the brand marketing team in the US and across the Americas region.

• Concept, build and develop brand marketing strategies driving the US business through integrated marketing initiatives.

• Lead storytelling initiatives in the US and Americas that reinforce OKX as an industry leader across traditional, emerging, and innovative formats.

• Own the end-to-end campaign lifecycle, from design through measurement, managing cross-functional teams, to deploy omnichannel campaigns.

• Collaborate with key cross-functional teams, including compliance, legal, local markets, and product marketing, to ensure brand and product messaging resonates with B2C and B2B customers, regulators, and other key stakeholders.

• Leverage data analytics to measure ROI, optimize marketing performance, and drive informed, results-focused decision-making across all channels.

• Foster a high-performance marketing team culture, driving professional growth, collaboration, and continuous skills development to meet ambitious business goals.

 

What We Look For In You

• Proficient / strong understanding of the cryptocurrency / web3 / financial services spaces.  

• Strong strategic thinker.

• Ability to work in a fast-paced, start-up environment and motivate a team.  

• Knows how to "get things done" as a leader and doer.

• Operate efficiently and effectively in a complex working dynamic.  

• A well organized leader with the ability to drive a diverse, cross-functional teams.

• Support your team to help facilitate a growth environment. 

Perks & Benefits

• Competitive total compensation package

• L&D programs and Education subsidy for employees' growth and development

• Various team building programs and company events

• Wellness and meal allowances 

• Comprehensive healthcare schemes for employees and dependents

• More that we love to tell you along the process!

 

 

OKX Statement:

OKX is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non-job related physical or mental disability, or protected veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

 

• The salary range for this position is in California, New York, and New Jersey: $214,000 - $250,000

• The salary offered depends on a variety of factors, including job-related knowledge, skills, experience, and market location. In addition to the salary, a performance bonus and long-term incentives may be provided as part of the compensation package, as well as a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via OKX internal or external careers site.

 

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Candidate Privacy Notice.

OKX Statement:

OKX is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non-job related physical or mental disability, or protected veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

 

• The salary range for this position is in California, New York, and New Jersey: $214,000 - $250,000

• The salary offered depends on a variety of factors, including job-related knowledge, skills, experience, and market location. In addition to the salary, a performance bonus and long-term incentives may be provided as part of the compensation package, as well as a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via OKX internal or external careers site.