Offline Paid Media Lead

📋 Description

• Own offline media campaigns from research to optimization across audio, video, and OOH.
• Partner with product and content teams to tailor messaging for offline media.
• Lead media agency partners in scoping, planning, execution, and contracting.
• Conduct brand awareness and audience research to inform media mix.
• Develop offline media roadmaps in priority markets with local activations.
• Test new formats and publishers to uncover scalable growth levers.

🎯 Requirements

• Bachelor’s degree in business, communications, marketing, or related fields.
• 3+ years in offline media (audio, OOH, TV, print), incl. negotiating with publishers.
• Deep understanding of paid media and strong industry knowledge.
• Experience leading media agencies on campaign strategy and execution.
• Proven success building integrated global campaigns to raise brand awareness offline.
• Experience with advanced measurement and analytics (brand lift, surveys, incrementality, MMM).

🎁 Benefits

• Medical, vision, and dental coverage.
• 401(k) retirement plan.
• Short and long-term disability insurance.
• Life insurance.
• Paid parental leave.
• Paid vacation and holidays.