Related skills
data analysis google sheets excel attribution campaign tracking📋 Description
- Support planning, execution, and measurement for offline channels (TV, audio, direct mail).
- Collaborate with TV/Audio lead, Brand Planner, Growth, Analytics, and agencies.
- Maintain measurement workflows and a test and learn culture across offline channels.
- Assist in building campaign plans, calendars, and pacing trackers.
- Support MMM and attribution workflows by gathering inputs and QAing with Analytics.
- Help translate campaign results into clear summaries for the team.
🎯 Requirements
- 2-4 years in media planning, buying, or campaign execution.
- Experience with TV, audio, or offline channels.
- Experience working with agencies or vendors.
- Familiar with attribution, incrementality, or MMM.
- Strong analytical skills; proficient in Excel/Google Sheets.
- Clear communication and collaboration across teams.
🎁 Benefits
- In-office policy with four days in office and Fridays remote.
- Backup child, elder, and pet care; subsidized commuter benefit.
- 401k match; comprehensive health benefits.
- Generous vacation, Chime Days, and paid time off.
- Paid parental leave for birthing and non-birthing parents.
- Maven fertility benefits and wellness stipend.
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