Related skills
salesforce google analytics ctv ott direct mail📋 Description
- Develop and optimize offline media campaigns across TV, radio, podcasts, and direct mail.
- Own end-to-end campaign lifecycle: strategy, media planning, measurement, and optimization.
- Design test-and-learn experiments to improve spend efficiency and channel impact.
- Monitor campaign performance, pacing, and profitability; present data-driven recommendations.
- Build reports showing lift, attribution, and cross-channel impact across metrics.
- Collaborate with Creative and Content teams to tailor assets for each offline channel.
🎯 Requirements
- Bachelor’s or Master’s degree in Marketing, Business, Communications, or related field.
- 5–8 years experience planning and optimizing offline media channels.
- Proven track record driving customer acquisition and brand lift via offline media.
- Strong offline measurement: matched market analysis, incrementality, brand lift.
- Experience with CRM platforms (Salesforce) and Google Analytics.
- Familiarity with offline and digital media cross-channel impact measurement.
🎁 Benefits
- Health Insurance: Comprehensive medical, dental, and vision through UHC.
- Flexible Spending Account: Pre-tax dollars for health costs.
- Lifestyle Spending Account: Post-tax wellbeing benefits.
- 100% Company Paid Insurances: Disability and vision coverage.
- Voluntary Insurance: Supplemental life and enhanced disability options.
- Paid Maternity and Parental Leave: Company-paid leave.
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