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analytics audio direct mail tv mmm📋 Description
- Plan and execute TV, Audio, and Direct Mail campaigns for growth
- Drive CAC efficiency and growth metrics through offline channels
- Collaborate with Brand, Creative, Analytics, MarTech, and agencies
- Manage trafficking, assets, specs, and launch readiness
- Develop offline measurement, attribution, and reporting
🎯 Requirements
- 3-5 years hands-on offline media experience (TV, Audio, Direct Mail)
- Experience scaling large-budget media programs ($10M+/yr)
- Strong analytical mindset; use performance data to guide decisions
- Cross-functional partnership with Creative, Analytics, MarTech, and Media/Agency teams
- Comfort managing multiple workstreams with attention to detail
- Familiarity with offline attribution, incrementality testing, or MMM
- Experience working closely with media agencies on execution and reporting
🎁 Benefits
- Four days a week in the office and remote Fridays for those near offices
- Backup child/elder/pet care and subsidized commuter benefit
- Competitive salary based on experience
- 401k match plus medical, dental, vision, life, and disability benefits
- Generous vacation policy and company-wide Chime Days
- Parental leave and Maven family planning support
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