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analytics audio direct mail tv attribution📋 Description
- Plan and execute TV, Audio, and Direct Mail campaigns.
- Collaborate with Brand, Creative, Analytics, MarTech, and agencies.
- Drive CAC efficiency and growth through offline media.
- Manage trafficking, assets, specs, and launch readiness.
- Monitor pacing and performance; surface insights and optimizations.
- Develop fluency in offline measurement (attribution, incrementality).
🎯 Requirements
- 3–5 years managing offline media campaigns (TV, Audio, Direct Mail)
- Experience scaling large-budget media programs ($10M+/yr)
- Strong analytical mindset using performance data
- Cross-functional collaboration with Creative, Analytics, MarTech
- Ability to manage multiple workstreams with attention to detail
- Familiarity with offline attribution, incrementality, MMM
🎁 Benefits
- In-office policy: four days in office, Fridays from home for those near an office
- Backup child, elder, and/or pet care plus subsidized commuter benefit
- 401k match and benefits
- Generous vacation policy and Chime Days
- 1% of your time off to support local community organizations
- Annual wellness stipend for eligible wellness related expenses
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