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ctv podcasts mmm brand lift linear tv📋 Description
- Own offline media program across Linear TV, CTV, Online Video, and Audio.
- Drive brand awareness and acquisition aligned with LTV:CAC targets.
- Allocate media resources by funnel KPIs and audience habits.
- Run end-to-end campaigns: planning, IO negotiation, vendor mgmt, reporting.
- Manage media agency relationships; contract scoping and accountability.
- Create testing roadmaps for formats, dayparts, targeting, and mix.
🎯 Requirements
- 5+ years in offline and digital media for DTC/ecommerce.
- Deep offline channel expertise (Linear TV, CTV, Audio) with 3+ years.
- Proven track record managing large media budgets ($10MM+/year) with CPM/CPV metrics.
- Advanced MMM, brand lift, incrementality, and attribution knowledge.
- Agency partnerships leadership; contract/scope management.
- Analytical with Excel; distill data into actionable insights.
🎁 Benefits
- Health Insurance coverage
- 401k Plan and stock options from Day 1
- Bi-annual performance bonus
- Unlimited PTO
- 5-year Sabbatical: 4 weeks paid
- CookUnity meal credits monthly
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