Content Marketing Manager

OfferZen is South Africa's largest tech talent marketplace. We are on a mission to make South Africa the go-to destination for leading tech and exceptional tech talent by empowering tech leaders to build and lead thriving teams and by helping tech professionals find meaningful work in these teams. 

As the content marketing manager, you’ll be the engine behind OfferZen’s content creating the stories, campaigns, and assets that help us attract and engage our community of CTOs, founders, and software engineers. You won’t just ship content, you’ll own the strategy and storytelling that make OfferZen stand out in a noisy market.

This role is perfect for someone who’s both a systems thinker and a storyteller. You see content as a product: something to design, optimise, and scale so it consistently delivers value. You love building the processes, templates, and workflows that keep a content engine running smoothly, but you also care deeply about making every piece feel distinct and memorable.

In a world where content is cheap and abundant, you know that a unique point of view, great storytelling, and data that can’t be found anywhere else cut through the noise. You thrive on taking big ideas and turning them into actionable content that resonate with tech leaders and professionals and you get just as excited about tweaking a newsletter subject line or building a GPT as you do about zooming out to craft an ownable point of view. 

• Audience connection and engagement: Our ideal customers (CTOs, founders, software engineers) see OfferZen as a trusted, memorable voice in their world and consistently engage with content programs.
• Pipeline impact: Content programs drive traffic, engagement, and qualified leads to support go-to-market campaigns. 
• Campaign enablement: Sales and performance marketing have a steady supply of proof points, case studies, and campaign assets that convert
• Content system scalability: Content workflows, templates, and tools run smoothly, enabling scalable, quality output.
• Narrative distinctiveness and strength: Content programs reinforce OfferZen’s positioning, telling compelling stories that stand out in a crowded market.

• Define and maintain a content strategy that aligns with company priorities, marketing strategy, and tech community needs.
• Identify the tone of voice and themes, narratives, and formats that differentiate OfferZen and make us memorable in the market. The weirder and wackier, the better. 
• Translate survey data, community insights, and research into compelling storylines.

• Write and create newsletters, blogs, social posts, case studies, and campaign assets.
• Repurpose event and community survey insights into short- and long-form content.
• Maintain a consistent content calendar that supports product launches.
• Collaborate design for campaign creatives and performance/growth for creative delivery on ads, webpages, emails. 

• Improve and document content workflows (newsletters, socials, briefings).
• Use AI tools and automation to build systems scale output (drafting, repurposing, distribution) without losing distinctiveness or quality.
• Project manage content deliverables for campaigns and initiatives.

• Manage and produce OfferZen’s organic social calendar (copywriting, scheduling, reporting).
• Engage with the community on social channels to amplify content reach.
• Post pre-, during-, and post-event content for events and other activations.

• Track performance across newsletters, social, and campaign assets.
• Test subject lines, copy, and formats to improve engagement.
• Share insights with growth, sales, and PMM to inform future campaigns.

• 3+ years’ experience in content marketing or B2B marketing (SaaS, tech, or startups ideal). Agency experience welcomed. 
• Exceptional writing, editing, and storytelling skills; proven ability to craft memorable narratives and engaging copy. You have excellent taste. 
• Experience writing and managing newsletters, content products like reports, and social channels end-to-end.
• Experienced in social management and using social media management platforms eg. Hootsuite, Buffer or Sprout Social.
• Comfortable writing short-form campaign collateral across channels (ads, emails, landing pages).
• Skilled at building or improving content workflows, templates, and processes. You comfortably use AI as a tool to build and scale systems. 
• Data-driven mindset; comfortable using basic analytics to inform decisions.
• Strong project management skills. Able to work independently and manage multiple content programs. 
• Strong collaborator; works well with design, growth, performance marketing, product marketing, and sales.
• Bonus: experience with marketing automation tools like Zapier, SEO, or basic design/AI content tools. 

• Location: Remote within South Africa but preferably based in or close to Cape Town so you can join occasional events. 
• Reports to: Directly to Head of Marketing.

We love to do fun stuff together. We are focused on building a connected tribe and a sense of belonging. We value unique and diverse approaches and ensure we create opportunities to share and learn from each other. We have regular online events, show and tells and a book club as well as regional and annual off-site events.

We're dedicated to authenticity: We treat people as people, caring personally and speaking openly. We foster low-ego behaviour - we own our mistakes as well as our victories. We're never about blame. We're always about honesty, learning and continuous improvement. We ensure lots of transparency and visibility. From OKRs and strategy to analytics and company performance numbers, it's all available for you to see and understand.

We're passionate about learning and levelling up: Everyone at OfferZen strives for a growth mindset. We read books, listen to podcasts, share expertise obsessively, then take on hard challenges with smart guidance and support. When things go wrong, we look for the learning and how to improve.

We’re all about balance: We believe that maintaining a healthy balance between home and work is the key to feeling happier and more productive. We work fully remote and also offer 24 days of leave a year which are available to use from the time you start. 

OfferZen is on a mission to improve the experience of finding work for people involved in making software, from developers to designers and data scientists through the utilisation of our world class online recruitment marketplace. We do this by flipping the traditional recruitment model on its head and getting companies to reach out to candidates with upfront offers.Over the last 10 years, we have managed to make a large dent in the South African online tech recruitment marketplace - and we're speeding up. One in five developers in South Africa will use OfferZen to look for a job each year, and we're on a mission to elevate local talent on the global stage.