Growth Marketing Specialist, Direct-to-Consumer

NZXT is a founder-led, global organization that has not lost our entrepreneurial, scrappy roots. We’re made up of gamers, builders and PC enthusiasts on a mission to create hardware, software, experiences, and services that surprise and delight gamers of all types. So what makes NZXT, NZXT? Our employees come from a variety of backgrounds with unique experiences and interests that make us better. We invent, we play, and we have fun doing it because building is more than just assembling computer parts - building is an attitude and a state of mind. That attitude is shared by an ever-growing community of people who are all here to help each other reach the next great thing. This is an exciting time to join NZXT - let’s get building. 

Job Title: Growth Marketing Specialist, Direct-to-ConsumerLocation: Monrovia, CA (Greater Los Angeles)Workplace Type: Hybrid

JOB SUMMARY

As our Growth Marketing Specialist, you’ll be a key player on our Direct-to-Consumer (DTC) team, the engine that drives our growth on NZXT.com. Your mission is to help us execute data-driven marketing campaigns that attract, engage, and retain fellow PC gamers. You won’t just be running ads; you’ll be helping us grow the NZXT community the right way—with authenticity, transparency, and a deep respect for the players we serve. This is a role with a massive opportunity to master the entire growth marketing playbook at a leading brand in PC gaming.

RESPONSIBILITIES

• Campaign Calendar Ops: Own the DTC and growth calendar, traffic dates and dependencies, maintain a single source of truth, run weekly status.
• Paid Social Management: Own go-to-market, campaign execution, and performance across paid social channels.
• Creator & Influencer Marketing: Source, outreach, seed, brief, track deliverables, collect assets, manage contracts and product returns, ensure brand safety and performance.
• Affiliate Support: Work with agency partners and publishers to help grow the channel and identify opportunities for program growth.  
• Reporting and Insights: Weekly creative tests and readouts; monthly roll-up on CAC, ROAS, CTR, CVR, cost per view, content velocity, and repurpose rate; maintain a library of winning hooks and formats.
• Cross-Functional and Agency Coordination: Partner with Paid, Email/SMS, Web, Merch, and Creative agencies to brainstorm and test new opportunities, ad copy, visuals, and landing pages that speak authentically to the PC gaming community.

QUALIFICATIONS

• 2+ years in social marketing, creator marketing or growth marketing roles.
• Social-native skills: short-form editing, caption writing, platform mechanics for Meta, TikTok, and Shorts.
• Strong project management: calendars, checklists, trafficking, clear communication.
• Data literacy: spreadsheets and dashboards; you understand CAC, ROAS, CTR, CVR.
• Familiar with ecommerce launches and how site updates align to campaigns.
• A strong analytical mindset and a love for data; you’re comfortable in spreadsheets and eager to learn how to use analytics to drive decisions.
• A highly organized, proactive and detail-oriented approach to your work.
• A deep, genuine passion for PC gaming. You’ve built a PC, you follow the industry, and you love the game.

The Bonus Points (Nice-to-Haves):

• Hands-on experience with marketing platforms like Google Analytics, Google Ads, or Meta Ads Manager.
• AI knowledge: be up to speed to the changing landscape and be able to identify tools and methods to integrate into modern workflows.

COMPENSATION

The estimated base range for this role is: $90,000-$110,000. Compensation decisions are dependent on several factors including, but not limited to, an individual’s qualifications, internal equity and alignment with market data. We offer a wide range of benefits including health/dental/vision, retirement and paid time off. All employees at NZXT receive equity as part of their compensation package.