Performance Marketing Manager

About Us:

Notion helps you build beautiful tools for your life’s work. In today's world of endless apps and tabs, Notion provides one place for teams to get everything done, seamlessly connecting docs, notes, projects, calendar, and email—with AI built in to find answers and automate work. Millions of users, from individuals to large organizations like Toyota, Figma, and OpenAI, love Notion for its flexibility and choose it because it helps them save time and money.

In-person collaboration is essential to Notion's culture. We require all team members to work from our offices on Mondays and Thursdays, our designated Anchor Days. Certain teams or positions may require additional in-office workdays.

About The Role:

The mission is to drive user acquisition and revenue growth through paid media channels. This is a high-impact role for a deeply analytical growth marketer absolutely obsessed with results, testing velocity, and scale.

Own the strategy and execution of paid acquisition across multiple channels—Google Ads, Meta Ads, LinkedIn ads and emerging platforms—with the singular goal of driving scalable, profitable customer acquisition for Notion’s self-serve offerings.

This role will help drive alignment around audience targeting, messaging strategy, and campaign planning—ensuring the right message reaches the right customer, in the right channel. You’ll partner closely with product marketing, operations, creative, strategy, engineering, lifecycle, and analytics teams to guide campaign strategy and execution. You’ll bring operational rigor to the way we launch and scale campaigns, owning the systems that make us faster and more effective. This is an exciting opportunity to sit at the intersection of strategy and execution on a high-impact team.

This is a full-time role that is based in San Francisco.

What You'll Achieve:

• Lower CAC and increase qualified leads and drive ARR impact with key Paid Media Channels.

• Systematically uncover (sometimes design) winning creative formulas and audience segments through rigorous testing. Craft robust creative briefs that plan ahead for future product launches and messaging shifts.

• Push Notion’s acquisition engine further into a self-optimizing, compounding growth loop.

• Partner with the Performance Marketing Lead to develop new marketing ideas/approaches and broaden skill-set.

• Partner with analytics leads to build dashboards, funnel reports, and cohort analyses to uncover growth opportunities

• Build relationships across the internal organization to garner resources and insights to drive scaled success for the Performance Marketing programs.

• Regularly report on acquisition performance with actionable insights and strategic recommendations.

• Partner with Marketing Operations Lead to develop internal efficiencies and improve down-funnel conversion rates.

Skills You'll Need to Bring:

• 3–5+ years of hands-on experience running and scaling paid performance campaigns at high-growth B2SMB SaaS or consumer tech companies.

• Expertise with Meta Ads, Google Search & YouTube, and LinkedIn Ads. Bonus: experience with TikTok Ads and programmatic.

• Proven track record of managing $1M–$5M+ annual paid media budgets and achieving (beating) ROAS/CAC goals.

• Strong knowledge of attribution models, event-based tracking, and pixels/conversion APIs (GA4, Meta CAPI, Segment). Bonus: Instrumentation platform management

• Analytical mindset with proficiency in spreadsheets and behavioral analytics tools for slicing campaign data and evaluating audience performance.

• Experience launching international, language-localized campaigns a plus.

• Exceptional copywriting instincts and taste in performance creative that converts.

• Ability to thrive in a fast-paced startup—bias for action, no ego, full accountability.

Nice to Haves:

• Experience marketing an AI products.

• Background in performance creative testing for video (UGC, talking-head, animated).

• Familiarity with CRO platforms and testing strategy.

We hire talented and passionate people from a variety of backgrounds because we want our global employee base to represent the wide diversity of our customers. If you’re excited about a role but your past experience doesn’t align perfectly with every bullet point listed in the job description, we still encourage you to apply. If you’re a builder at heart, share our company values, and enthusiastic about making software toolmaking ubiquitous, we want to hear from you.

Notion is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Notion considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Notion is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know.

Notion is committed to providing highly competitive cash compensation, equity, and benefits. The compensation offered for this role will be based on multiple factors such as location, the role’s scope and complexity, and the candidate’s experience and expertise, and may vary from the range provided below. For roles based in San Francisco, the estimated base salary range for this role is $140,000 - $165,000 per year

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